djc
04-23-2008, 07:15 PM
The Xbox 360 version of Grand Theft Auto IV may have better episodic content, but Sony wants you to know the PS3 is where the game was meant to be played.
This week the gang war played out on the streets of Liberty City in Grand Theft Auto IV officially spilled into the realm of a real world console war as Sony started marketing the blockbuster title as one that is "meant to played" on the PlayStation 3, not the Xbox 360.
The tag line originally appeared on the Amazon web site as part of a well-concealed paid advertising campaign by Sony. The line has since been updated by Amazon to reflect a much less incendiary "Experience Grand Theft Auto IV on the PS3."
While the gaff may have made it appear as though Amazon was favoring one version of the game over the other, Joystiq did some digging on Tuesday and discovered that Sony had indeed paid for the marketing line. An Amazon rep told the gaming blog that the Sony wording was in fact "a campaign paid for by Sony" (http://www.joystiq.com/2008/04/22/amazon-gta4-meant-to-be-played-on-the-ps3/) and that Microsoft will be "doing something similar next week."
http://www.gamepro.com/news.cfm?article_id=179228
This week the gang war played out on the streets of Liberty City in Grand Theft Auto IV officially spilled into the realm of a real world console war as Sony started marketing the blockbuster title as one that is "meant to played" on the PlayStation 3, not the Xbox 360.
The tag line originally appeared on the Amazon web site as part of a well-concealed paid advertising campaign by Sony. The line has since been updated by Amazon to reflect a much less incendiary "Experience Grand Theft Auto IV on the PS3."
While the gaff may have made it appear as though Amazon was favoring one version of the game over the other, Joystiq did some digging on Tuesday and discovered that Sony had indeed paid for the marketing line. An Amazon rep told the gaming blog that the Sony wording was in fact "a campaign paid for by Sony" (http://www.joystiq.com/2008/04/22/amazon-gta4-meant-to-be-played-on-the-ps3/) and that Microsoft will be "doing something similar next week."
http://www.gamepro.com/news.cfm?article_id=179228